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Problems in the vehicle exterior and driving experience
categories account for nearly 50 percent of all problems reported by vehicle
owners in India. Also, these two categories demonstrate the largest increases
in problems reported from initial ownership, compared with other categories
studied. Long-term quality of new vehicles in India averages 331 PP100 in 2008,
with 67 percent of consumers reporting at least one problem with their vehicle
during their 30- to 42-month ownership period.
“Some of the most common driving problems reported include poor
vehicle acceleration, excessive or uneven tire wear and the vehicle pulling
during normal driving,” said Arora. “With the tough road conditions and severe
traffic congestion in many cities accentuating these problems, manufacturers
that focus on improving the driving experience can make great strides in
increasing long-term quality.”
The study also finds that 77 percent of customers experience one
or more problems that require components to be replaced. While owners report
replacing tires, batteries and brake components most frequently, overall
satisfaction with the vehicle declines considerably when replaced components
are related to the engine, electronics or overall driving experience.
The 2008 India Vehicle Dependability Study is based on
evaluations from nearly 4,700 owners who purchased a new vehicle between July
2004 and September 2005. The study includes 33 vehicle models covering 12
nameplates and was fielded from January to April 2008 in 20 cities across
India. The VDS is one of three J.D. Power and Associates quality metrics, along
with Initial Quality Study (IQS) and the Automotive Performance, Execution and
Layout (APEAL) Study, which measures customer perceptions on the design,
content, layout and performance of their new vehicles.
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